iMessage for car detailing and mobile valeting

Detailing has an unusual advantage: the result is dramatic, visual, and instantly understandable. A before-and-after pair needs no explanation and does more selling than a page of copy. The messaging strategy is largely a matter of making sure those photos get taken and sent.

Before and after, every job

export const detail = {
  arrived: (c: Ctx) =>
    `${c.company}: ${c.tech} is here and starting on the ${c.vehicle}. ` +
    `Should be done around ${c.eta}. Before photos attached — ` +
    `shout if you spot anything you want extra attention on.`,
 
  // The message that sells the next three jobs.
  finished: (c: Ctx) =>
    `${c.company}: all done — before and after attached. ` +
    `${c.notes} Keys are ${c.keyLocation}. Invoice: ${c.link}`,
 
  found: (c: Ctx) =>
    `${c.company}: found ${c.issue} while we were working — ` +
    `photo attached. Not something we caused, just worth you knowing.`,
};

Mobile means access is the whole logistics problem

You need a parking space, usually water and power, and the keys. Sorting that the day before saves a wasted journey, which for a mobile operation is the most expensive thing that can happen.

• Confirm access requirements the day before, specifically: where to park, outdoor tap, outdoor socket.
• Agree the key handover in writing. 'Through the letterbox when done' should be a message, not an assumption.
• Send an accurate arrival window and update it the moment it slips.
• Ask about weather contingency for outdoor work, before it rains rather than during.

Recurring plans are where the margin is

A monthly maintenance wash is worth several times a one-off detail, and the moment to sell it is when the customer is looking at a car that has just been transformed. Ask in the finished message, once, with a specific offer — not as a separate campaign a week later when the novelty has worn off.

The after photo also doubles as the review prompt — see the review requests playbook.